Is it possible to state that group programmes and memberships have lifetime access?
The term ‘lifetime access’ is common in the online coaching, training and mentoring world. However, what does it actually mean? Does it mean the lifetime of the customer? Does it mean the lifetime of the creator of the content? Does it mean the ‘lifetime’ of the company selling the content? Does ‘access’ mean ongoing access to you?
What we actually want it to mean is that there is continued access to the online materials for as long as you decide to continue to provide the programme or the membership.
You need to be clear on this in your terms of business so that there aren't any issues down the line, should you decide to discontinue the programme or membership.
You also need to think about your payment structure and when it would be reasonable to say there is no refund for no further access to the online materials. Or you could express the ongoing access to the online materials (after the main programme is complete) as a bonus.
Wording that you might want to use is:
“As part of this programme/membership you will have continued access to the online materials that are included in the programme/membership until such point as we decide to not continue to run the programme/membership. After [INSERT PERIOD eg 6 months] following your purchase of the programme/membership, if we discontinue the programme/membership, there will be no right to any refund in relation to loss of access to the online materials.”
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