A relative new kid on the social media block, Pinterest is growing quickly, with rating figures suggesting that UK traffic increased almost 50% between December and January alone.
Perceived as being particularly attractive to women, the attraction of the site is obvious: users can create virtual “pinboards”, grouping together images and other content under their own profile, then sharing them with their followers.
Pinterest’s terms and conditions require users either to own, or have obtained the right to use, any content which they pin. One estimate, however, is that 99% of pins don’t comply with this requirement.
Should you worry if your content is being copied without your knowledge or consent, or without linking back to you as the original source? The consequences are potentially serious: you lose control of how your images are seen and presented, risking real damage to your brand.
What Can You Do?
Pinterest offers two tools for copyright holders to use:
If your material is already on Pinterest without your consent and you want it to be taken down, the site also offers the option to submit a Copyright Infringement Notification.
© Suzanne Dibble, small business law expert 2012